future clean tech

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Opportunities in the midst of the “crisis”

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CrisisRegarding the global financial crisis (GFC): the Chinese word for “crisis” consists of two characters, which make up the compound word “problem-opportunity”.

While it is true that credit markets have seized up, and that there are undoubtedly rough economic times ahead, it must also be true that the GFC presents a tremendous “problem-opportunity” for those in the cleantech space.

This would in some sense be true even if governments didn’t provide regulatory and other stimuli for the industry. Good technologies and good business will bring the market to them because they will be appealing to the consumer (think Prius), and/or cheaper than legacy technologies and methods (think LPG).

The bonus for the cleantech industry is that governments around the world are banking (so to speak) on cleantech as the new economic driver. As I’ve mentioned previously, the Obama Administration has put its money where its mouth is. Barack is fair dinkum about cleantech. The Australian government is lagging behind, but in the event that the Rudd Government’s Carbon Pollution Reducation Scheme (CPRS) is passed, and some of the other regulatory elements make it through (such as the new renewable energy production target of 20% by 2020), the cleantech sector will probably boom.

We’re still waiting for the first big cleantech success story in Australia, but it will come. In the meantime, I will mention some of the overseas success stories and local hopes in the next couple of posts. Forget the Global Financial Crisis; think of it as a Global Financial Opportunity.

Written by Gabriel Sassoon

April 1, 2009 at 12:33 pm